April 23, 2012 § Leave a comment
We’re at the end of the semester and it’s time for the wrap-up blog. Reflect on the semester. We’ve blogged and tweeted. We’ve LinkedIn. We talked about developing a personal brand. We’ve got Klout and Kred and Social Mention. We wrote a sentence. We tried to hangout. Well, we did hangout, but it wasn’t quite what we expected. We went to the humane society. We tried to make social media for good ( or evil). We talked policy. We talked metrics and return on investment. We talked about the power of social media in campaigns like Kony2012. We presented like Steve Jobs.
So what did you like and what didn’t you like? What did you learn? What has changed about your attitude toward social media? What do you think was the most valuable lesson learned over the semester?
This is your last assigned blog. You also must have two freestyle blogs done by April 30.
April 15, 2012 § Leave a comment
That was my mantra today as I reviewed social media strategies and goals for my students’ final projects. Most of them were quite good with ideas to help everything from a local nonprofit to student organizations increase their effectiveness and reach with social media. But I did type again and again on almost every plan: SMART.
Figuring out specific goals and how you are going to measure success is so important to social media. Counting is not everything, but it’s a place to start.
I also encouraged students to make a timeline of the social media efforts of each short-term (three-month) plan. I turn to the master of social media ROI, Olivier Blanchard and his advice on timelines.
His blog post on BrandBuilder also has great visuals of what the timeline itself should look like.
Monday is a workday and I’ll be available during class time and most of the rest of the day to answer questions.
April 11, 2012 § 1 Comment
We’ll close out the semester with 5 to 7 minute presentations by individuals or teams, presenting their social media strategies. Each team should have 5 to 7 PowerPoints or alternative slides in the presentation. Everyone will get a grading sheet to comment on each presentation.
April 18 Wednesday
1. Heidi and Lauren
2. Kelsey and Maddie
3. Dakotah and Josh
4. Becky and Jessica
April 23 Monday
1. Matthew and Brooke
2. Matt and Ali
3. Kaylyn and Marie
April 25 Wednesday and Pie Day
1. Ross and Darryl
2. Tyson and Patrick
4. Beatrice and Katie
April 11, 2012 § Leave a comment
The Pew Research Center’s Project for Excellence in Journalism provides a yearly snapshot — well, more in-depth than that — of the news business: the trends, the revenue, what’s up and down. While the news for the print product shows declines, the report also shows people getting their news from a variety of sources. Whether in news, advertising or PR, how the news and related industries continue the transformation to online, mobile and tablet will have an impact on how all of us do our jobs.
As professionals, you need to keep up with these trends. A great way to do that is to read one section of the Pew Center report that looks at the digital audience. The whole report offers good information and analysis of what has been happening over the past year and also puts that information into context from previous years.
After you’ve read the report, write a blog post on your reactions. How do you get your news? How do you see that changing in the future? What do you need to do now professionally to be ready for those changes?