So, what did you get out of social media class?

April 23, 2012 § Leave a comment

We’re at the end of the semester and it’s time for the wrap-up blog. Reflect on the semester. We’ve blogged and tweeted. We’ve LinkedIn. We talked about developing a personal brand. We’ve got Klout and Kred and Social Mention. We wrote a sentence. We tried to hangout. Well, we did hangout, but it wasn’t quite what we expected. We went to the humane society. We tried to make social media for good ( or evil). We talked policy. We talked metrics and return on investment.  We talked about the power of social media in campaigns like Kony2012. We presented like Steve Jobs.

So what did you like and what didn’t you like?  What did you  learn? What has changed about your attitude toward social media? What do you think was the most valuable lesson learned over the semester?

This is your last assigned blog. You also must have two freestyle blogs done by April 30.


And you’re on

April 17, 2012 § Leave a comment

Students wfigures talkingill begin presenting their social media plans in class on Wednesday. I’m looking forward to seeing their work and how they present it.

I will be looking for whether the students appear prepared and practiced for the five- to seven-minute presentation. They can use five to 10 PowerPoints or whatever slide program they prefer.

What will I look for in content:

1. Short explanation of organization and what it does. The social media challenges.

2. Social media goals

3. How the strategy will meet those goals.

4. How will you measure that the goals are met?

The presentations will wrap up next Wednesday, and we’ll have pie.


You need to be SMART

April 15, 2012 § Leave a comment

Specific. Measurable. Attainable. Realistic. Timely. Measuring tape

That was my mantra today as I reviewed social media strategies and goals for my students’ final projects. Most of them were quite good with ideas to help everything from a local nonprofit to student organizations increase their effectiveness and reach with social media. But I did type again and again on almost every plan: SMART.

Figuring out specific goals and how you are going to measure success is so important to social media.  Counting is not everything, but it’s a place to start.

I also encouraged students to make a timeline of the social media efforts of each short-term (three-month) plan.  I turn to the master of social media ROI, Olivier Blanchard and his advice on timelines.

His blog post on BrandBuilder also has great visuals of what the timeline itself should look like.

Monday is a workday and I’ll be available during class time and most of the rest of the day to answer questions.

Like, umm, here’s the like, schedule of presenters

April 11, 2012 § 1 Comment

We’ll close out the semester with 5 to 7 minute presentations by individuals or teams, presenting their social media strategies. Each team should have 5 to 7 PowerPoints or alternative slides in the presentation. Everyone will get a grading sheet to comment on each presentation.

April 18 Wednesday

1. Heidi and Lauren

2. Kelsey and Maddie

3. Dakotah and Josh

4. Becky and Jessica

5. Rain

6. Dino

April 23 Monday

1. Matthew and Brooke

2. Matt and Ali

3. Kaylyn and Marie

4. Christina

5. Marybeth

April 25 Wednesday and Pie Day

1. Ross and Darryl

2. Tyson and Patrick

3. Teka

Oh, not that kind of pie.

4. Beatrice and Katie

Where are we getting our news?

April 11, 2012 § Leave a comment

The Pew Research Center’s Project for Excellence in Journalism provides a yearly snapshot — well, more in-depth than that — of the news business: the trends, the revenue, what’s up and down. While the news for the print product shows declines, the report also shows people getting their news from a variety of sources. Whether in news, advertising or PR, how the news and related industries continue the transformation to online, mobile and tablet will have an impact on how all of us do our jobs.

As professionals, you need to keep up with these trends. A great way to do that is to read one section of the Pew Center report that looks at the digital audience. The whole report offers good information and analysis of what has been happening over the past year and also puts that information into context from previous years.

After you’ve read the report, write a blog post on your reactions. How do you get your news? How do you see that changing in the future? What do you need to do now professionally to be ready for those changes?


Time for a pet project

March 26, 2012 § Leave a comment

We’re heading to the Nebraska Humane Societyour favorite dog at the Humane society for a field trip on Monday. Elizabeth Hilpipre will talk us through her social media campaigns and strategy. What’s particularly interesting is how she has built a community and how she uses metrics and different tools to get across the story of the Nebraska Humane Society.

Your next blog post should reflect what you learned, what you take away from the field trip. (Not a puppy or a kitty.) What surprised you? What inspiration do you take away?

The social media phenom of #StopKony

March 14, 2012 § Leave a comment

The Invisible Children film StopKony2012 became the fastest viral video of all time, getting to 100 million viewers faster than any video. The film sparked support and backlash — at Invisible Children, at the way Invisible Children works and whether the campaign is worth the attention.

What Invisible Children did and how they did it is an interesting social media case study in attention philanthropy. When is oversimplification too much?

Is it good that people are paying attention?

But it’s the power of the social media that can’t be denied if you use it as Invisible Children did.

Read this post by Ethan Zuckerman, including the analysis by Social Flow. Write your blog post for Monday on your own reaction to this campaign.

And you can watch our video on the issue: Mato Oput.