You have to talk the talk

February 13, 2012 § 14 Comments

We’ve looked at Twitter, talked a little about YouTube and some other tools. There are a host of social media tools out there that can be useful to you and your organization. We’re going to explore them.

How: Teams of two will take one of these tools and investigate. You’ll answer these questions, then write up what you’ve found as a comment to this blog post. That way all of your colleagues can see the results. Each team will get a maximum of 10 points. 

What is it?

What does it do?

Why is it valuable for a social media plan? Who would be more likely to use it?

How would I use it?

What’s a good example of a business/nonprofit using the tool?

Can you find a review of the tool? What do reviews say?

Include links to the tool and to at least one good example.

———

The tools:

1. Delicious

2. Reddit

3, Digg

4, Scrumbler

5, Instagram

6. Stumbleupon

7. Yelp

8. Posterous

9. Tumblr

10. Blipper

11. Twitalyzer

12. Foursquare

13. Skitch

14. Qik

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§ 14 Responses to You have to talk the talk

  • Matt G says:

    Team is Matthew Gillespie and Brooke Thurman

    What is it?
    Posterous is a blogging platform.

    What does it do?
    Posterous is a website designed primarily for mobile blogging, and specializes in life streaming. The form of blogging is more picture and image based than text based blogging websites such as WordPress or Blogspot.

    Why is it valuable for a social media plan? Who would be more likely to use it?
    Posterous aims to make it as easy as possible to share content by offering different “spaces,” with the user having complete control over who can see the content for each space. It’s valuable as a versatile means of sharing information, and would most likely be used by businesses and individuals whose works are primarily image-based.

    How would I use it?
    It’s similar in many respects to Tumblr in its imaged-based content, but seems primarily aimed to a mobile audience. As such, it would likely be best used by photographers or photographic bloggers who want to have mobile control over their content, and want to make it easier to share their work.

    What’s a good example of a business/nonprofit using the tool?
    NBC News uses this website to display different features on their Youtube channel, website, Facebook and more, as well as to highlight certain commenter feedback from their various social media.

    Can you find a review of the tool? What do reviews say?
    Mashable wrote that Posterous was one of the must-have web tools for nonprofits. It continued by saying that it was easy to manage for mission-based blogs and photo galleries.

  • dakotahbraun says:

    Tumblr is a social media tool which lets you effortless share things like photos, quotes, music, etc.

    It makes microblogging simple and easy.

    It is a valuable social media plan because information is easy to access. People who want more than the 140 characters allowed in each post on Twitter, but less than a full on blog like WordPress.

    I would use it as a blog to show my interest rather than share my opinions.

    NPR uses Tumblr effectively and often. They post mainly photos.

    Users find it to be simple and powerful, especially for blogging beginners. The tools make it simple to post from anywhere (email, phone, browser, etc.)

    npr.tumblr.com <– Good example of Tumblr use

  • madalynshea says:

    What is Qik?

    Capture video using your mobile phone and then share Qik videos live or later, with anyone at anytime.

    What does it do?

    Share your mobile videos with everyone you know — one person, the whole family or on your favorite social networks, like Facebook or Twitter. Before you finish recording, your Qik videos are already saved to your online Video Gallery, ready for safe-keeping or sharing.

    How would I use it?

    You just take videos from your mobile phone and upload them using Qik. It not only saves all of your videos, you can also share your video with friends and family.

    What’s a good example of a business/nonprofit using the tool?

    People can use these video applications and their phones to help with disaster relief operations. The recent tragedies, such as the Haiti earthquake and the many floods in Asia have seen people use their SmartPhones to help rescuers find trapped victims. Many young people have also used their mobile phones to video stream the current situation of different areas affected by floods. These applications can surely aid organizations in relief operations.

    Can you find a review of the tool? What do reviews say?

    The overall review is:
    Pros: Wi-Fi calling works well; Live video streaming to the web; Can share video clips with social networks

    Cons: Hard to add new contacts; Poor video quality over 3G and 4G networks; No multi-party calls

    The Verdict: Now owned by Skype, Qik offers live streams and visual mail, but face-to-face calls could look a lot better.

    Include links to the tool and to at least one good example.

    See example of how to use Qik:

    people can also upload public videos, see example here:
    http://engine.qik.com/examples/all.videos.html

    – Kelsey Ham and Maddie Shea

  • mecarlough says:

    Blippr is a “Twitter for reviews” site, according to Mashable, that allows you to review websites, movies, books, games and more in 160 characters or less. People looking for solid reviews about movies or food or other cities or whatever they may be interested in could use the site, and it could be valuable to them! I would use to review websites and attempt to value other people’s opinions. It would appear that no one even uses Blippr anymore, which must be disappointing for the creators of Blippr. Since Joe Shmo doesn’t even use it, I’m pretty sure most businesses don’t use it. “Don’t see any value in using Blippr at the moment after looking at the website, reading this review and the comments from all of you,” said one reviewer on the techcrunch.com website. That was over a year ago. Bring back Blippr!!!

    — Ross and Marybeth

  • 3.) Digg

    What is it?
    Digg is a social news website.

    What does it do?
    Its main purpose is allowing people to vote stories up or down called digging and burying.

    Why is it Valuable? Who would use it?
    Digg is valuable because it prompted the creation of other social media sites with voting systems. People who want to stay up to date on current events would find themselves using Digg.

    How would I use it?
    You can use Digg to stay current on what is going on in the world while voting on stories that you believe to be relevant or irrelevant.

    An example of a business using it?
    Mashable which is the largest independent news source covering web culture, social media and technology, uses Digg. Mashable uses Digg to post stories.

    Can you find a review and what does it say?
    Most of the pros are that it is easy to use and a popular social news site.
    The cons are that users can quickly sink an article that they do not agree with.
    (Its popularity is minimal.)

    Include links to at least one good example.
    http://digg.com/

    http://digg.com/newsbar/topnews/cnn_legal_eagle_jeffrey_toobin_in_baby_mama_drama_with_daughter_of_cbs_news_jeff_greenfield
    (example of a news story)

  • beatricejho says:

    Twitalyzer

    What is it? A tool for analyzing progress on your Twitter account.

    What does it do? Twitalyzer has 15 key metrics that measures your tweets, retweets, and various other things to measure your influence on others.

    Why is it valuable for a social media plan? Who would be more likely to use it? People who are trying to build a company through social media or get their voice heard to see to improve.

    How would I use it?
    1) Get a Twitter account
    2) Go to twitalyzer.com
    3) Type in the name of your account
    4) Look at the results

    What’s a good example of a business/nonprofit using the tool? Autism Action Partnership- a company that tries to bring autistic family together and by using Twitalyzer, they can see how much reach they have in the community.

    Can you find a review of the tool? What do reviews say? Twitalyzer has a rank of 4/5. It doesn’t seem to be as widely used as other tools when compared to “tweetmeme”or “twitterfall.”

    Include links to the tool and to at least one good example. Twitalyzer.com, nytimes.com uses it

    By: Patrick Keaveny and Beatrice Ho

  • Matt Entringer (and Ali Vitek, I guess) says:

    What is it?
    A collection of super random links that you can search by topics and create playlists of. It is a social bookmarking tool that helps you organize your bookmarks.

    What does it do?
    Delicious helps you find cool stuff and collect it for easy sharing. Dig into stacks created by the community, and then build your own.

    Why is it valuable for a social media plan? Who would be more likely to use it?
    It allows you to keep links to all of your social media platforms in one place. Older people would be more likely to use this. It seems to be designed for people who either do a lot of social media, or can’t remember what their social media platforms are.

    How would I use it?
    Businesses can use them for action plans, backlink recording, social mentions, writing showcase.

    What’s a good example of a business/nonprofit using the tool?
    All of Coca-Cola’s information is easily accessible in one place. Whether it be flickr, wikipedia or youtube. The site allows business to have their own pages and keep of links that contain info about them in one place.

    Can you find a review of the tool? What do reviews say?
    “After major upgrades to its website, Delicious is much easier to use and is a good tool to use if you have a lot of bookmarks.”

    Include links to the tool and to at least one good example.
    http://delicious.com/ – If you are interested in “Breaking Bad” then you can go to delicious and search for the show. You are then given hundreds of links that pertain only to “Breaking Bad.” This allows you to gather as much info on the show as possible.

  • Foursquare.

    What is it? “It is a free app for your phone that makes the world easier to use.” It helps you keep up with friends, discover nearby places and view specials offered by businesses.

    What does it do? It is an app that searches your location to help you find what you are looking for. It also tells you if any of your friends, using the app, are nearby to meet up with you. It also offers something similar to groupon, because it tells you about money saving deals at places in the surrounding area.

    Why is it valuable for a social media plan? Who would be more likely to use it? You can use it to help make connections and hang out with friends. By checking in at places you can earn points and rewards. Businesses could use this to help promote specials. Younger people would probably use this more in order to save money and find new places to hang out with friends.

    How would I use it? I would use it to help me save money, and to find new places to study. I would also try to become the mayor of my favorite hangout place, by checking in to it all the time.

    What’s a good example of a business/nonprofit using the tool? Chipotle uses it. They uploaded their menu for easier access. People can also leave comments/tips about their experience, and how to make the experience better for others.

    Review of the tool. Positive reviews from users in larger cities. Overall makes connecting with others more fun and adds an element of exploration to daily life.

  • kkrzemien10 says:

    What is it?
    StumbleUpon is a highly personalized search engine that connects users with sites based on their interests.

    What does it do?
    As you “stumble” through the web pages based on your selected interests, you have the ability to “like” or “dislike” the recommendations. The site then takes into consideration if you like or dislike the site, using that to find sites that more connect with your interests. It allows you to drive traffic to different sites very quickly.

    Why is it valuable for a social media plan? Who would be more likely to use it?
    It connects you to multiple sites that perhaps you would not have searched on your own. This connects you to more people and allows more opportunity for networking. Students and potential employees would be more likely to use StumbleUpon because it is a very individualistic site. This means that businesses would probably not benefit from using the site because it would not search based on the business’ needs.

    How would I use it?
    You could use it by personalizing your page, choosing your interests and then being connected to different web pages based on your selected interests. This would allow you to view pages that you might not have seen otherwise and connect you with others who share your interests.

    What’s a good example of a business/nonprofit using the tool?
    All the sites that are connected to StumbleUpon are using the tool to bring people that might be interested to their website. I was connected to a personal blogger’s site who is using StumbleUpon to increase traffic to their blog.

    Can you find a review of the tool? What do reviews say?
    Many reviewers say that they liked the way StumbleUpon was five years ago. They say that the site has changed so much that it is now very difficult to navigate and many of the sites it connects users to are spam sites. A few reviewers, however, say the site is interesting and connects them to funny and informational sites.

    Include links to the tool and to at least one good example.

    https://www.stumbleupon.com/login

    http://www.stumbleupon.com/su/1sAGTX/greenweddingshoes.com/the-notebook-inspired-engagement-photos/

  • Yelp! is a review-sharing service. Operated through a website and an app, Yelp! is the “fun and easy way to review and find local businesses.” Founded in 2004, the mission of Yelp! is to link people to great businesses, bars, restaurants, and services.

    To use Yelp!, users can either write reviews for places they have gone, or use the app to find good places to go. For example, on the iPhone, Yelp! will use location services to locate where you are, and then show you nearby restaurants that people have rated highly. One thing that makes Yelp! very honest is that the businesses cannot pay to have their reviews removed or changed.

    Yelp! is all customer based, and therefore relies solely on the reviews of real users. In their own words, “Yelp! is all about the power of word-of-mouth amplified. Our growing online community wants to hear the real story about everything local, from you and your friends. So feel free to share your insider tips, warn others about bad experiences, and help folks who are new in town.”

    It’s an entertaining and honest look at the places you live by, but also a helpful tool when traveling or if you are new to an area.

    It is valuable for a social media plan because it is user-friendly and easy. From a business standpoint, it can make or break you. In the same way that ratemyprofessor.com can make you avoid taking a class, a bad Yelp! review can make you completely avoid a business, without ever giving it a chance.

    Now that we have looked into Yelp!, we think that it would be very beneficial to use for two main reasons:

    1) When traveling, it is a great way to find places to eat, drink, and be merry.

    2) When you want something different in the city where you live, Yelp! can give you suggestions to a new place. In the Weekly Yelp!, Yelp! provides locals with new business openings and special event information, which is also helpful.

    The businesses aren’t the users, they are the subjects. They are the powerless party in it. For non-profits, Yelp! could be used to find places to host events or businesses to hire, all based on customer reviews.

    As for reviews of Yelp!, this is a good one. http://www.pcworld.com/businesscenter/article/249770/beyond_yelp_which_user_review_services_matter.html

    http://www.yelp.com is the main site, and you enter your location information on the top right corner.

    One great example of a Yelp! review is Luke U.’s review of the Blue Jay Bar:

    5/5 stars; 10/25/2010
    The Jay.

    It’s a quintessential part of the Creighton tradition. Most of us have grown up around this bar, and we’ve now just seen it change owners. I’d be lying if I didn’t say I love this place.

    The Jay has the best drink specials in the city of Omaha ($2 u-call-its and bottles on Wednesday) and no cover! Try that in the Old Market!

    The Jay Shot ($1/shot): This is a new one. It’s a lot like UV Blue…and last week a few too many of these had me feeling like I was gonna puke all over the jukebox. Worth a shot, though.

    Creighton students love this bar, so if you’re not an affiliate of Creighton you’ll definitely feel alone, especially on Wednesday nights.

    The Blue Jay Bar: Where Creighton Wednesday nights begin (and end).

    So check out Yelp!, or download the app from the iTunes app store.

  • Dino Beldia says:

    Skitch is an app that allows the user to annotate their screenshots and post them online. You can even use the camera on your macbook or iPad and edit those as well. It is recently been acquired by Evernote. The value that Skitch has in social media is that it allows people to share their creativity by showing how they would edit their screenshots or photos, especially for graphic designers and photographers. You can sign-in using your Evernote, Skitch, Twitter, or OpenID.

    For a client-designer relationship, it would help the client to point out changes that they would like to see. I would use Skitch for not only professional use, but also for recreational uses.

    Chris Messina, Open Web Advocate of Google, says “I use Skitch on a daily, if not hourly basis. It forms the foundation for my screenshotting arsenal. When I’m on computers without Skitch, it’s like not having any eyes. Yeah, it’s that bad.”

    The reviews for Skitch are mostly positive. CNet editors and users rate it 5/5 stars. Mashable says that “it’s a Mac-native image editing client that uniquely has sharing directly build it.”

    You can find out more about Skitch at this link: http://skitch.com/

    Written by: Dino Beldia and Tyson Reeder

  • Rain Sissel says:

    ManageFlitter is a site that allows you to clean up and better manage your Twitter account. It also helps connects your Twitter account and Google+ account.

    ManageFlitter infiltrates your Twitter account to find out who isn’t following you back and what inactive accounts you are following. ManageFlitter allows for you to view various accounts as “Inactive” “Talkative” and “Quiet,” thus giving you an idea of the types of profiles you are following.

    With ManageFlitter you can easily search through your Twitter stream and delete profiles that are rarely updated or not of interest. You can get a numerical idea of how “popular” your Tweets are and who and what you should stop following via Twitter.

    I don’t see this site being very popular with students, but it could be very popular with business and PR representatives. It can give you some good feedback on who isn’t following you back and possibly help you revamp your Tweets to get more followers.

    To use ManageFlitter just visit their website and connect with your Twitter account. There is an option to upgrade to the Premium account, but that of course is not free.

    ManageFlitter does not give out businesses that are using this tool, but on Wikipedia it states that this site was met with warm receptions: ManageFlitter “has helped over 450 000 people manage their Twitter account.”–Wikipedia

    Reviewers say that the cross-posting options with Twitter and Google+ are a positive, and also that using this site can help you generate more followers by attempting to create more interesting Tweets.

    Example of a review: http://manage-flitter-postings.reviews.r-tt.com/

    Try it out for yourself: http://manageflitter.com

  • Darryl Ashford says:

    What is it?
    social media site that allows users to share photos.
    What does it do?
    Just like facebook and twitter lets you interact with your followers and share photos.
    Why is it valuable for a social media plan? Who would be more likely to use it?
    its valuable because people want to interact with others visually and this is a way they can do that.companies could use this and celebrities are on instagram also.

    How would I use it?
    I would use it the same way I use facebook and Twitter now to interact with family and friends.
    What’s a good example of a business/nonprofit using the tool? Starbucks uses instagram and is reported to have over 92,000 followers.

    Can you find a review of the tool? What do reviews say?
    The review say basically this is social media just like facebook and Twitter and basically serves the same meaning just with pictures.

    Include links to the tool and to at least one good example.
    http://instagram.com/
    http://www.laptopmag.com/review/software/Instagram.aspx

  • carolzuegner says:

    Here are some more terms you should know for your test on Monday, Feb. 27. Short answer. You need to define, why it matters for social media.

    Curation
    Aggregation
    Widget
    Creative Commons
    Tags

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