What do you mean I can’t do that?
February 20, 2012 § 28 Comments
Social media offers a great way for organizations of all kinds to encourage interaction among customers, employees, fans, friends, followers and commenters. Making sure members of an organization understand how to use social media effectively and how to avoid problems becomes easier when an organization has a social media policy.
We’ll look at why a policy can be good, examine good and bad policies. You will critique a policy in class.
Secondly, you will draw up a policy for an organization you belong to.
Due: Feb. 27
Assignment: Using an organization you belong to, work for, have knowledge of, develop a social media policy that would effectively both encourage social media use and discourage inappropriate social media use. The policy, which is likely about two pages, should include:
- An introduction that briefly explains both the potential and the problems of social media, particularly for this organization.
- At least 10 guidelines designed specifically for the organization. For instance, you can use various policies online as a starting point, but you do have to tailor the policy for your organization and its members.
- Grades will be based on how well the policy fits the organization, its tone and completeness. The tone means it would be effective for college students, for instance, if you were writing a policy for an organization of college students.
- Email the final policy to your kindly professor.