The social media phenom of #StopKony

March 14, 2012 § Leave a comment

The Invisible Children film StopKony2012 became the fastest viral video of all time, getting to 100 million viewers faster than any video. The film sparked support and backlash — at Invisible Children, at the way Invisible Children works and whether the campaign is worth the attention.

What Invisible Children did and how they did it is an interesting social media case study in attention philanthropy. When is oversimplification too much?

Is it good that people are paying attention?

But it’s the power of the social media that can’t be denied if you use it as Invisible Children did.

Read this post by Ethan Zuckerman, including the analysis by Social Flow. Write your blog post for Monday on your own reaction to this campaign.

And you can watch our video on the issue: Mato Oput.

 

 

 

 

 

 

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