Where are we getting our news?
April 11, 2012 § Leave a comment
The Pew Research Center’s Project for Excellence in Journalism provides a yearly snapshot — well, more in-depth than that — of the news business: the trends, the revenue, what’s up and down. While the news for the print product shows declines, the report also shows people getting their news from a variety of sources. Whether in news, advertising or PR, how the news and related industries continue the transformation to online, mobile and tablet will have an impact on how all of us do our jobs.
As professionals, you need to keep up with these trends. A great way to do that is to read one section of the Pew Center report that looks at the digital audience. The whole report offers good information and analysis of what has been happening over the past year and also puts that information into context from previous years.
After you’ve read the report, write a blog post on your reactions. How do you get your news? How do you see that changing in the future? What do you need to do now professionally to be ready for those changes?