You need to be SMART

April 15, 2012 § Leave a comment

Specific. Measurable. Attainable. Realistic. Timely. Measuring tape

That was my mantra today as I reviewed social media strategies and goals for my students’ final projects. Most of them were quite good with ideas to help everything from a local nonprofit to student organizations increase their effectiveness and reach with social media. But I did type again and again on almost every plan: SMART.

Figuring out specific goals and how you are going to measure success is so important to social media.  Counting is not everything, but it’s a place to start.

I also encouraged students to make a timeline of the social media efforts of each short-term (three-month) plan.  I turn to the master of social media ROI, Olivier Blanchard and his advice on timelines.

His blog post on BrandBuilder also has great visuals of what the timeline itself should look like.

Monday is a workday and I’ll be available during class time and most of the rest of the day to answer questions.


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