April 23, 2012 § Leave a comment
We’re at the end of the semester and it’s time for the wrap-up blog. Reflect on the semester. We’ve blogged and tweeted. We’ve LinkedIn. We talked about developing a personal brand. We’ve got Klout and Kred and Social Mention. We wrote a sentence. We tried to hangout. Well, we did hangout, but it wasn’t quite what we expected. We went to the humane society. We tried to make social media for good ( or evil). We talked policy. We talked metrics and return on investment. We talked about the power of social media in campaigns like Kony2012. We presented like Steve Jobs.
So what did you like and what didn’t you like? What did you learn? What has changed about your attitude toward social media? What do you think was the most valuable lesson learned over the semester?
This is your last assigned blog. You also must have two freestyle blogs done by April 30.
April 11, 2012 § Leave a comment
The Pew Research Center’s Project for Excellence in Journalism provides a yearly snapshot — well, more in-depth than that — of the news business: the trends, the revenue, what’s up and down. While the news for the print product shows declines, the report also shows people getting their news from a variety of sources. Whether in news, advertising or PR, how the news and related industries continue the transformation to online, mobile and tablet will have an impact on how all of us do our jobs.
As professionals, you need to keep up with these trends. A great way to do that is to read one section of the Pew Center report that looks at the digital audience. The whole report offers good information and analysis of what has been happening over the past year and also puts that information into context from previous years.
After you’ve read the report, write a blog post on your reactions. How do you get your news? How do you see that changing in the future? What do you need to do now professionally to be ready for those changes?
January 30, 2012 § Leave a comment
We’ve looked at Google+ ( to much hilarity) and most of you are all-too-familiar with Facebook. When Google+ was announced, it was said to be the Facebook killer. So far, that hasn’t happened.
For your next blog assignment, I want you to look at Google+ and Facebook and compare the two. Why haven’t college students accepted it? What are the benefits and pitfalls of each? Is Google+ the adult version of Facebook?
Why should people have Google+ and Facebook?
Your post should show some familiarity with Google+, so you’ll need to explore it — minus the cats.
January 25, 2012 § Leave a comment
I get the irony. I, your social media professor who has loaded you with assignments to start blogs, start tweeting, get LinkedIn and say yes to Google+, am telling you that there are times when you should turn it all off. (You still have to do the assignments.)
In this world of constant interruptions and constant noise, sometimes — to quote my mom — we can’t hear ourselves think. It’s a theme Pico Iyerwrites about beautifully in this New York Times essay.
I know college students also feel those demands of classes, studying, friends, family, jobs, activities.
I find quiet time in walking my dog. I bring my phone when I’m walking in the dark, but it’s only for emergencies. I walk and think and probably talk to myself. I like being away from everything if even only for that half-hour to 40 minutes.
I also appreciate those times when I have been in the Dominican Republic and Africa, mostly cut off from TV, phones and the Internet. Not completely. But I loved sitting in the rocking chairs that lined the lovely veranda at ILAC in Santiago, Domincan Republic.
For your assignment for Monday, read Iyer’s essay and write a post about how you control the noise. Is it worse than it used to be?