So, what did you get out of social media class?

April 23, 2012 § Leave a comment

We’re at the end of the semester and it’s time for the wrap-up blog. Reflect on the semester. We’ve blogged and tweeted. We’ve LinkedIn. We talked about developing a personal brand. We’ve got Klout and Kred and Social Mention. We wrote a sentence. We tried to hangout. Well, we did hangout, but it wasn’t quite what we expected. We went to the humane society. We tried to make social media for good ( or evil). We talked policy. We talked metrics and return on investment.  We talked about the power of social media in campaigns like Kony2012. We presented like Steve Jobs.

So what did you like and what didn’t you like?  What did you  learn? What has changed about your attitude toward social media? What do you think was the most valuable lesson learned over the semester?

This is your last assigned blog. You also must have two freestyle blogs done by April 30.


Where are we getting our news?

April 11, 2012 § Leave a comment

The Pew Research Center’s Project for Excellence in Journalism provides a yearly snapshot — well, more in-depth than that — of the news business: the trends, the revenue, what’s up and down. While the news for the print product shows declines, the report also shows people getting their news from a variety of sources. Whether in news, advertising or PR, how the news and related industries continue the transformation to online, mobile and tablet will have an impact on how all of us do our jobs.

As professionals, you need to keep up with these trends. A great way to do that is to read one section of the Pew Center report that looks at the digital audience. The whole report offers good information and analysis of what has been happening over the past year and also puts that information into context from previous years.

After you’ve read the report, write a blog post on your reactions. How do you get your news? How do you see that changing in the future? What do you need to do now professionally to be ready for those changes?


Time for a pet project

March 26, 2012 § Leave a comment

We’re heading to the Nebraska Humane Societyour favorite dog at the Humane society for a field trip on Monday. Elizabeth Hilpipre will talk us through her social media campaigns and strategy. What’s particularly interesting is how she has built a community and how she uses metrics and different tools to get across the story of the Nebraska Humane Society.

Your next blog post should reflect what you learned, what you take away from the field trip. (Not a puppy or a kitty.) What surprised you? What inspiration do you take away?

The social media phenom of #StopKony

March 14, 2012 § Leave a comment

The Invisible Children film StopKony2012 became the fastest viral video of all time, getting to 100 million viewers faster than any video. The film sparked support and backlash — at Invisible Children, at the way Invisible Children works and whether the campaign is worth the attention.

What Invisible Children did and how they did it is an interesting social media case study in attention philanthropy. When is oversimplification too much?

Is it good that people are paying attention?

But it’s the power of the social media that can’t be denied if you use it as Invisible Children did.

Read this post by Ethan Zuckerman, including the analysis by Social Flow. Write your blog post for Monday on your own reaction to this campaign.

And you can watch our video on the issue: Mato Oput.







Social media and the real world

February 13, 2012 § Leave a comment

Your blog assignment this week (due Monday) is to reflect on what happens at the Social Media for Good session on Wednesday. You can blog about any aspect of it you’d like. Perhaps one of the speakers will catch your attention. Elizabeth Hilpipre of the Nebraska Humane Society will talk about using analytics to improve your social media content. Brittany Mascio of Silicon Prairie News  will tackle using social media with events. And Joe Moore, the promotions director for the Creighton College of Arts and Sciences will explain how to run social media with a limited staff.

We’ll take a bSocial Media for Good Logoreak, then give you a chance to meet with/coach/ talk to the people from the nonprofits and small businesses who will be attending. What kinds of questions and problems do they have? That might be a good blog post as well.

Speaking of Social Media for Good,  please meet at the Harper Center, Room 3028, at 12:30 p.m. on Wednesday. Please dress in business casual clothing and bring your laptop if you have one. (We’ll use those to work with any of our participants who are interested.) If you have to leave at 2:20, that’s OK. I would love for you to stay for the entire session.

In the ring: Google+ vs. Facebook

January 30, 2012 § Leave a comment

We’ve looked at Google+ ( to much hilarity) and most of you are all-too-familiar with Facebook. When Google+ was announced, it was said to be the Facebook killer. So far, that hasn’t happened.

For your next blog assignment, I want you to look at Google+ and Facebook anBoxing glovesd compare the two. Why haven’t college students accepted it? What are the benefits and pitfalls of each? Is Google+ the adult version of Facebook?

Why should people have Google+ and Facebook?

Your post should show some familiarity with Google+, so you’ll need to explore it — minus the cats.

Assignment: Listen to the Quiet

January 25, 2012 § Leave a comment

I get the irony. I, your social media professor who has loaded you with assignments to start blogs, start tweeting, get LinkedIn and say yes to Google+, am telling you that there are times when you should turn it all off. (You still have to do the assignments.)

In this world of constant interruptions and constant noise, sometimes — to quote my mom — we can’t hear ourselves think. It’s a theme Pico Iyerwrites about beautifully in this New York Times essay.

I know college students also feel those demands of classes, studying, friends, family, jobs, activities.

I find quiet time in walking my dog. I bring my phone when I’m walking in the dark, but it’s only for emergencies. I walk and think and probably talk to myself.  I like being away from everything if even only for that half-hour to 40 minutes.

I also appreciate those times when I have been in the Dominican Republic and Africa, mostly cut off from TV, phones and the Internet. Not completely. But I loved sitting in the rocking chairs that lined the lovely veranda at ILAC in Santiago, Domincan Republic.

The rocking chairs beckon you to relax and enjoy life.

For your assignment for Monday, read Iyer’s essay and write a post about how you control the noise. Is it worse than it used to be?

Where Am I?

You are currently browsing the Blogs category at Social media tools, tactics and strategy.