January 11, 2012 § Leave a comment
Welcome to JRM327, Social Media. In this class, we’ll delve into the tools, tactics and strategy of social media across a broad landscape of news, public relations and advertising. We’ll talk about developing your personal, professional brand through social media tools. We’ll look at best practices of a variety of social media tools. We’ll look at social media policies and how to develop one. We’ll look at how to analyze the effectiveness of social media and social media engagement. And you’ll develop a social media strategy to address a particular problem facing an organization and present that organization, the problem and your solution to the class.
Best of all, we’ll take a field trip to the Nebraska Humane Society, once home to Sadie.
We will use this blog as the gathering place for information about the class, the syllabus, the assignments, links to readings and helpful material. Check out the various pages for the breakdown of class information: objectives, rules of the road, assignments, schedule.