Get your blog on

 

url out of boxOne of the biggest requirements of this class is for each of you to develop a professional-looking blog that attracts readers. Here’s how you do that.

Each of you will start a blog or add to one you already have. The blog should focus on social media and your field of study, whether advertising, PR, news, photo, design, technology. You will have 10 blog posts commenting on readings/questions/issues from me and five freestyle blogs. Each is worth 10 points. The grade will be based on content, links and tags, photos/illustration/headline, mechanics ( grammar, punctuation, spelling, sentence structure.)

The blogs should be from 250 to 300 words. The assigned blogs will be due by class time on Mondays. Schedule to come. Three freestyle blogs are due before mid-term; the last two are due by April 23. There should be at least 24 hours between blog posts.

What do I mean by a good blog?

  • Snappy creative headline
  • Links
  • 250-300 words of comment/opinion that is well-written, concise and makes a point.
  • Effective use of tags
  • Professional look/Illustration

Getting started

I suggest you use WordPress.com for your blog. It’s an easy start-up and relatively easy to use. A good tutorial from Mindy McAdams will help you through it.

Some tips from the “Huffington Post Complete Guide to Blogging:”

  • Title your blog whatever you want, but remember that you will have to live with it.  Be clear.  I just use my name for mine.
  • Use your name as the author of the blog. This is to be a professional blog, a part of your portfolio.
  • A blog has a template. You have many to choose from in WordPress. Again, remember the professional idea.
  • Every post should have a headline that invites, intrigues, informs readers. Make sure yours does at least one of those things.
  • Blogs have tags. Use tags. They make it easier for others to find your blog. They are essential to your working life these days.
  • Use the blogroll and links. You can link to other Web sites, bits of information right in your posts. The blogroll is a list of your favorite blogs. You can organize them. One category should be the people from this class.
  • Your blog for this class must be public.
  • Your blog must have an about page that is about you.
  • Settings should reflect time zone, place and all WordPress or other stuff deleted.

Grading rubric for blogs

An excellent (A) blog

  • Contains content that is tailored for the intended audience and posted to meet deadlines
  • Has lively, creative writing style
  • Uses effective transitions throughout material
  • Uses clear sentences and is largely free of errors in grammar, spelling, punctuation and usage
  • Uses tags and links effectively

An above average (B) blog

  • Contains content that is tailored for the intended audience and posted to meet deadlines
  • Uses transitions
  • Uses clear sentences but has some errors in grammar, spelling, punctuation and usage
  • Contains multiple links to relevant material
  • Uses tags effectively

An average (C) blog

  • Contains content that is not tailored for intended audience, off-topic; posted to meet deadlines
  • Uses unclear sentences and contains multiple errors in grammar, spelling, punctuation and usage
  • Contains few links to relevant material
  • No tags

A below average (D) blog

  • Contains content that does not relate to intended audience; misses deadlines
  • Uses unclear sentences resulting from a large number of errors in grammar, spelling, punctuation and usage.
  • Contains few links to relevant material
  • No tags

A poor (F) blog

  • Contains content that does not relate to intended audience; misses deadlines
  • Contains unclear sentences resulting from  unacceptable number of errors in
  • grammar, spelling, punctuation, and usage and also from a lack of proofreading
  • No links to relevant material
  • No tags
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