What do you mean I can’t do that?

February 20, 2012 § 28 Comments

Social media offers a great way for organizations of all kinds to encourage interaction among customers, employees, fans, friends, followers and commenters. Making sure members of an organization understand how to use social media effectively and how to avoid problems becomes easier when an organization has a social media policy.

We’ll look at why a policy can be good, examine good and bad policies. You will critique a policy in class.

Secondly, you will  draw up a policy for an organization you belong to.

Points: 20

Due: Feb. 27

Warning signsAssignment: Using an organization you belong to, work for, have knowledge of, develop a social media policy that would effectively both encourage social media use and discourage inappropriate social media use. The policy, which is likely about two pages,  should include:

  • An introduction that briefly explains both the potential and the problems of social media, particularly for this organization.
  • At least 10 guidelines designed specifically for the organization. For instance, you can use various policies online as a starting point, but you do have to tailor the policy for your organization and its members.
  • Grades will be based on how well the policy fits the organization, its tone and completeness. The tone means it would be effective for college students, for instance, if you were writing a policy for  an organization of college students.
  • Email the final policy to your kindly professor.

You have to talk the talk

February 13, 2012 § 14 Comments

We’ve looked at Twitter, talked a little about YouTube and some other tools. There are a host of social media tools out there that can be useful to you and your organization. We’re going to explore them.

How: Teams of two will take one of these tools and investigate. You’ll answer these questions, then write up what you’ve found as a comment to this blog post. That way all of your colleagues can see the results. Each team will get a maximum of 10 points. 

What is it?

What does it do?

Why is it valuable for a social media plan? Who would be more likely to use it?

How would I use it?

What’s a good example of a business/nonprofit using the tool?

Can you find a review of the tool? What do reviews say?

Include links to the tool and to at least one good example.

———

The tools:

1. Delicious

2. Reddit

3, Digg

4, Scrumbler

5, Instagram

6. Stumbleupon

7. Yelp

8. Posterous

9. Tumblr

10. Blipper

11. Twitalyzer

12. Foursquare

13. Skitch

14. Qik

Social media and the real world

February 13, 2012 § Leave a comment

Your blog assignment this week (due Monday) is to reflect on what happens at the Social Media for Good session on Wednesday. You can blog about any aspect of it you’d like. Perhaps one of the speakers will catch your attention. Elizabeth Hilpipre of the Nebraska Humane Society will talk about using analytics to improve your social media content. Brittany Mascio of Silicon Prairie News  will tackle using social media with events. And Joe Moore, the promotions director for the Creighton College of Arts and Sciences will explain how to run social media with a limited staff.

We’ll take a bSocial Media for Good Logoreak, then give you a chance to meet with/coach/ talk to the people from the nonprofits and small businesses who will be attending. What kinds of questions and problems do they have? That might be a good blog post as well.

Speaking of Social Media for Good,  please meet at the Harper Center, Room 3028, at 12:30 p.m. on Wednesday. Please dress in business casual clothing and bring your laptop if you have one. (We’ll use those to work with any of our participants who are interested.) If you have to leave at 2:20, that’s OK. I would love for you to stay for the entire session.

In the ring: Google+ vs. Facebook

January 30, 2012 § Leave a comment

We’ve looked at Google+ ( to much hilarity) and most of you are all-too-familiar with Facebook. When Google+ was announced, it was said to be the Facebook killer. So far, that hasn’t happened.

For your next blog assignment, I want you to look at Google+ and Facebook anBoxing glovesd compare the two. Why haven’t college students accepted it? What are the benefits and pitfalls of each? Is Google+ the adult version of Facebook?

Why should people have Google+ and Facebook?

Your post should show some familiarity with Google+, so you’ll need to explore it — minus the cats.

Assignment: Listen to the Quiet

January 25, 2012 § Leave a comment

I get the irony. I, your social media professor who has loaded you with assignments to start blogs, start tweeting, get LinkedIn and say yes to Google+, am telling you that there are times when you should turn it all off. (You still have to do the assignments.)

In this world of constant interruptions and constant noise, sometimes — to quote my mom — we can’t hear ourselves think. It’s a theme Pico Iyerwrites about beautifully in this New York Times essay.

I know college students also feel those demands of classes, studying, friends, family, jobs, activities.

I find quiet time in walking my dog. I bring my phone when I’m walking in the dark, but it’s only for emergencies. I walk and think and probably talk to myself.  I like being away from everything if even only for that half-hour to 40 minutes.

I also appreciate those times when I have been in the Dominican Republic and Africa, mostly cut off from TV, phones and the Internet. Not completely. But I loved sitting in the rocking chairs that lined the lovely veranda at ILAC in Santiago, Domincan Republic.

The rocking chairs beckon you to relax and enjoy life.

For your assignment for Monday, read Iyer’s essay and write a post about how you control the noise. Is it worse than it used to be?

May the circle be unbroken

January 25, 2012 § Leave a comment

Google+ is the final tool for your personal brand portfolio. It’s Google’s answer to Facebook and launched with a lot of hoopla. It’s big among those who use it, but I don’t think it’s had the tipping point of Facebook and Twitter. That said, estimates are there are 50 million users.

What really differentiates Google+ are two things: the ability to put friends/followers/fans into circles and communicate directly with those circles and the hangouts, which is a video-chat feature. You can have up to 10 people in them at a time.

Your assignment: Set up a Google+ profile/account.  Gather at least 30 people in your circle. Post at least one thing a week about social media until mid-term.

We’ll do a hangout in class.

Google+ also lets you do brand pages.

What do you like about it? Google+ logo

Just another link in the chain

January 23, 2012 § Leave a comment

In the social media landscape, different social media tools work for different parts of your life. Some, like Twitter, can overlap.

LinkedIn is a social networking tool aimed at business. You use it to connect, to find a job, to find professionals, to see what others are doing, to get business leads, to build your resume and professional brand. Reporters can use it to find sources and information and to find leads.

Like most successful social media tools, it is relatively easy to sign up for, but it takes time and effort to use it effectively.

For students and those near graduation, LinkedIn offers a way to start making important business connections early. For Creighton students interested in moving away after graduation, it’s also a way to start building those job prospects in other cities by connecting with groups or people at places where you’d like to work.

In class, we’ll watch some quick videos about signing up for LinkedIn and its advantages. Check out the LinkedIn Learning Center for ideas on how to use Linkedin more effectively. This link goes to the journalism section, but there are others.

What is required:

  • Join LinkedIn
  • Develop a professional profile, which includes photo, resume info and  summary.
  • Include skills you have.
  • Find at least 50 connections. (You can start with everyone in the class.)
  • Join at least four groups ( Two easy ones: College of Arts and Sciences and Social Media for Good.) A group should be made up of professionals you  are interested in: PR, marketing, advertising,
  • Ask a question that involves your particular field of interest or about the job search, skills you will need.) You’ll find the question  section under the More tab.