February 20, 2012 § 28 Comments
Social media offers a great way for organizations of all kinds to encourage interaction among customers, employees, fans, friends, followers and commenters. Making sure members of an organization understand how to use social media effectively and how to avoid problems becomes easier when an organization has a social media policy.
We’ll look at why a policy can be good, examine good and bad policies. You will critique a policy in class.
Secondly, you will draw up a policy for an organization you belong to.
Due: Feb. 27
Assignment: Using an organization you belong to, work for, have knowledge of, develop a social media policy that would effectively both encourage social media use and discourage inappropriate social media use. The policy, which is likely about two pages, should include:
- An introduction that briefly explains both the potential and the problems of social media, particularly for this organization.
- At least 10 guidelines designed specifically for the organization. For instance, you can use various policies online as a starting point, but you do have to tailor the policy for your organization and its members.
- Grades will be based on how well the policy fits the organization, its tone and completeness. The tone means it would be effective for college students, for instance, if you were writing a policy for an organization of college students.
- Email the final policy to your kindly professor.
February 13, 2012 § 14 Comments
We’ve looked at Twitter, talked a little about YouTube and some other tools. There are a host of social media tools out there that can be useful to you and your organization. We’re going to explore them.
How: Teams of two will take one of these tools and investigate. You’ll answer these questions, then write up what you’ve found as a comment to this blog post. That way all of your colleagues can see the results. Each team will get a maximum of 10 points.
What is it?
What does it do?
Why is it valuable for a social media plan? Who would be more likely to use it?
How would I use it?
What’s a good example of a business/nonprofit using the tool?
Can you find a review of the tool? What do reviews say?
Include links to the tool and to at least one good example.
January 30, 2012 § Leave a comment
We’ve looked at Google+ ( to much hilarity) and most of you are all-too-familiar with Facebook. When Google+ was announced, it was said to be the Facebook killer. So far, that hasn’t happened.
For your next blog assignment, I want you to look at Google+ and Facebook and compare the two. Why haven’t college students accepted it? What are the benefits and pitfalls of each? Is Google+ the adult version of Facebook?
Why should people have Google+ and Facebook?
Your post should show some familiarity with Google+, so you’ll need to explore it — minus the cats.
January 25, 2012 § Leave a comment
I get the irony. I, your social media professor who has loaded you with assignments to start blogs, start tweeting, get LinkedIn and say yes to Google+, am telling you that there are times when you should turn it all off. (You still have to do the assignments.)
In this world of constant interruptions and constant noise, sometimes — to quote my mom — we can’t hear ourselves think. It’s a theme Pico Iyerwrites about beautifully in this New York Times essay.
I know college students also feel those demands of classes, studying, friends, family, jobs, activities.
I find quiet time in walking my dog. I bring my phone when I’m walking in the dark, but it’s only for emergencies. I walk and think and probably talk to myself. I like being away from everything if even only for that half-hour to 40 minutes.
I also appreciate those times when I have been in the Dominican Republic and Africa, mostly cut off from TV, phones and the Internet. Not completely. But I loved sitting in the rocking chairs that lined the lovely veranda at ILAC in Santiago, Domincan Republic.
For your assignment for Monday, read Iyer’s essay and write a post about how you control the noise. Is it worse than it used to be?